Tobias Revell


Design Futures Lead at Arup Foresight. PhD in Design and the Construction of AI, Goldsmiths. 47.6% of Haunted Machines

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Tobias Revell

Home page of London-based designer. Design Futures Lead at Arup Foresight. PhD in Design and the Construction of AI, Goldsmiths. 47.6% of Haunted Machines. Founding Director, Strange Telemetry.

New Normal – 05.2020


New Normal scrapes Twitter for the phrase ‘the new normal’ every five minutes and posts the latest 100 tweets while saving the historical ones. It started on 17th May 2020. This self-intiiated project was a response to the increasing deployment of the possibly undefinable phrase to lend weight and certainty to predictions, protests and complaints through the Covid-19 crisis. The phrasing of ‘the new normal’ is somewhat oxymoronic and suggests short-termism and conservative thinking about control and power in the view of a crisis. 

The project is currently scraping and may develop further once there is a significant enough body of data. 

newnormal.tobiasrevell.com


© Tobias Revell 2025